ucla international business wishes to create a better world through the “small business.” The r soci is that the purpose of small business is to build a community by encouraging people to come together and share what they know, what they are passionate about, and how they can contribute. This video is an example of ucla international business’s market research activities and what they learned from the people. At one point in the conversation, it says: “we made you aware of 8 different types of good companies.” I don’t know if that’s really true or not, but I bet it was true for them anyway.

ucla international business needs to do something in order to grow their brand and reach more customers. They’ve been trying for years. Before they launched their first product, their primary customer was an entrepreneurial investor, who wanted to know the status of his investment. He needed to know if it was going well or going badly. They consulted with a consulting firm and ultimately came back with a list of improvements that he wanted done. From improving website design and search engine optimization; improvement of social media marketing; improved leadership coaching related to employee development, as well as quality improvements within the company itself.