Small business marketing will set you apart from the pack. Thanks to everything you do every day, you have a huge social network that is ready and waiting for you. But many people don’t know how to put that social network on their website or how to improve the content on their site according to their target audience. Large companies and agencies can usually expect a lot of retargeting – they like to throw it in and get an organic reaction. However, it’s not just about a little organic action – your website needs to reach people who want a specific message. You need to build up this social network early so that people don’t be afraid to acknowledge your presence.