The small business world is a fascinating place. I’ve been lucky enough to watch the rise of many different kinds of businesses, from the tiny mom-and-pop operations to the established operations that have a big impact on the world.
In the small business world, there’s a lot of diversity that isn’t readily apparent. In fact, many of these small businesses are “small” in a way that you might not see elsewhere. I’m talking about small-company scale, which is when you have a company that’s as small as a mom-and-pop business. This is a good thing because it means you’re able to focus on what you need to do to grow your business more effectively.
If you think about it, you can probably think of some small business that has an impact on the world. I think the best example is probably Uber. Uber has had a lot of success because they focus on one area that they know well and excel at. In the age of social media, Uber is a good example of this. They focus on social media because it is one of their strengths. They don’t do much in the way of product development or marketing.
In their marketing efforts, Uber is pretty much a company focused on its own hype. If you look at the success of Uber, it is pretty clear that they are focused on their product and how it compares to other similar products. Of course, they dont advertise this as much as they should, because they want to focus on being the best in this space. But still, there are a lot of startups that are just focusing on their product and doing what they do best.
In marketing, you have to be able to say, “I’m here to talk about my product and what it means to me – not you”. In business you need to make sure that your company has a clear message and you can tell people what your product is about. If your products only exist because you and your employees are obsessed with them, that’s an easy way to make it hard for the people you are trying to convince.
You can say this with some confidence though. While the number of startups is growing, it’s not growing as fast as the number of consumers because consumers just don’t care. Consumers are not paying attention because they are either so busy trying to figure out what the hell is wrong with the new iPhone that they don’t pay much attention to the little things that make your business more fun.
I think it is pretty clear that most business owners and entrepreneurs are not doing a good job at educating consumers about their products and services. Especially when they talk about how many people have purchased their product or service, they almost never add a sentence or two to explain the fact that those customers would have bought their product or service anyway. So they could have gotten it cheaper somewhere else, and so on and so forth.
This is why I think you should be able to talk about the cost of your product or service in the same way you talk about the cost of your service. I am sure it is not as easy as it sounds when people are looking at you with disbelief, but it is the only way to get the consumer hearing your side of the story.
I’ve been hearing an awful lot of people say things like, “well, I don’t really know what I am talking about.” This is true of most people, but especially of the people who are really passionate about something. If you really care deeply about your business, you will want to explain every detail of your company’s operations in a way that makes sense to the average consumer.
Small businesses are all different, but if you are a small business you will probably have a set of benchmarks that you can use to compare your operations to those of other businesses. I have always found it helpful to use benchmarks, not just for personal development but for sales and marketing too. After all, your sales should be better than average and it should be better than your competitors. It’s also a great way to compare your own marketing efforts to the marketing efforts of other businesses.