The direct business publications are the premier trade publication for those in direct marketing and advertising. Our goal is to provide you with information that will help grow your business! Check out our latest article on “5 Tips to Increase Your Conversion Rate” or download a free sample issue of the publication today!
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In the Direct Business Publication you’ll find useful tools and information to help your business direct marketing efforts. You can learn about customer segmentation, social media advertising, email marketing, search engine optimization (SEO), pay-per-click advertising, or lead generation through content marketing. The publication also discusses how to use all these tactics together for maximum effect in an integrated digital campaign that will reach customers where they’re at – on their phones and computers!
The first chapter tackles one of the most pressing questions businesses have when it comes to direct mail: “Is this even worth my time?” After a brief introduction into what direct mail is used for today and why companies still do it (hint: because people like getting something tangible!), the publication goes into detail on how to measure the success of direct mailings.
Social Media Ads: “The first step is to define your target customer and figure out which social media network they use,” says author Hilary Boulding in Chapter Two. According to research conducted by LinkedIn, there are over 400 million users on Facebook; 100 million people who visit Twitter at least once a month; 205 million active Instagrammers (that’s about 18% of all smartphone owners!); and more than one billion Android devices around the world with Google Play installed ̶ making it imperative for marketers today not only know where their customers are but also understand that these online channels offer unique opportunities for targeting consumers effectively.”
-Hilary Boulding
On this page you will find all the direct business publications from our company. If you have any questions or would like to purchase one of them, please contact us at [email protected] for pricing and availability information.
-Direct Business Publications
Chapter One: Hilary Boulding on Social Media Advertising Chapter Two: The Importance of Mobile Marketing in Direct Marketing Today Chapter Three: What’s New with Facebook Ads? Chapter Four: Twitter as a Medium for Advertising Your Company
Without social media ads, it is unlikely that your marketing campaign would be successful because they offer an opportunity for targeting consumers effectively.” -Hilary Boulding
In conclusion I hope these four chapters give you insight into how we can
