This week on Capital One Business Manager, I look at the current economic climate and talk business manager as a person that can handle the market uncertainty.
I’ve been a business manager since I was a kid. My first job out of college was in a small town as a mailroom clerk. I ended up moving over to retail management after a few years and I’m currently out of a job as a manager of a large retailer in the Midwest.
I was recently at a conference for the National Association of Business Communicators (NABC) and was told that, in the near future, the amount of money that companies will invest in marketing will decrease significantly. The NABC is a non-profit group of business leaders that helps to educate and inspire the public about the importance of marketing to companies. They have an annual conference called the Business Communicator Conference. The conference is a great place to learn what the future holds for marketing.
The NABC’s conference will be held this coming February 19-21 in Anaheim, California. It’s billed as a “one-day event” where “more than 600 speakers will present their most recent research, case studies, and other insights.” I’ve attended a few conferences, and this one is pretty impressive because it’s held in a town that has a huge business community.
One of the things I learned from attending a few NABCs is that the best way to do business is to not worry about what everyone is doing. It seems to me that marketing is the same way, and it’s only natural that marketers make a lot of noise about all sorts of things, but they need to be careful not to let the noise drown out the message.
The same goes for marketing. Instead of trying to be all things to all people, marketers should focus on the message and make sure that is not drowned out by the noise. If you are not interested in the message, you might as well give up on the idea of marketing.
In marketing, the message is the goal, the action is the problem, and the noise is the distraction. The idea is that we should be interested in the message while we are doing the work to convince people that we are the best. So marketing should be a way to do that, not a way to distract ourselves with marketing.
The message is the ultimate goal in marketing. But that doesn’t mean you can’t still distract yourself with marketing. You don’t have to be a marketing specialist to know that there is a huge difference between advertising and marketing. Advertisers don’t have to spend hundreds of thousands of dollars to get the message out to the world. They just need to be the best at it.
When you’re trying to sell something, you’re trying to get someone to buy it. For marketing in the first place, you have to be a buyer. For marketing in the second place, you have to be a seller/seller.
I think that the way to be a great marketer is to be a great seller. This doesn’t mean you have to sell everything first and then try to sell more. You can sell your old stuff and then try to sell it again if you need to. The more of a marketer you are, the more you can learn to do this. The more you sell and the more you sell and the more you sell, the better your odds of getting people to want to buy.